International Journal of Sales, Retailing and Marketing



The International Journal of Sales, Retailing and Marketing (IJSRM) developed as an addition from its predecessor The International Journal of Management Cases. It is one of the official journals of the CIRCLE Research Centre, and it will include the most valuable papers from the proceedings of the conferenece. CIRCLE (Centre for International Research Consumers, Locations and their Environments) which is a virtual research group spreading over 70 universities.


Aims and scope

The International Journal of Sales, Retailing an Marketing is devoted to the exploration and contribution of the knowledge about dynamic areas of sales, marketing and retailing by publishing theoretical and empirical scientific articles from various countries and with different approaches. As the Journal covers the large field of interest, it is designed to examine topics such as new trends in retailing, the relationships between members of the supply chains and distribution channels, green tailing, e-commerce, customer relationship management, management of services, branding, and similar fields. It will serve as the valuable forum for the exchange and dissemination of knowledge based on thought and results of empirical research between academicians, researchers, retailing managers, marketing & sales executives, and all those that are actively involved in any aspect of marketing, sales and retailing, as well as to those that wish to be informed about the progress and current trends in those fields.

Submission of  Manuscript.


Authors are strongly encouraged to submit an electronic copy of the complete manuscript by email to the editor: mpalic@efzg.hr


Each manuscript must be accompanied by a statement that it has not been published elsewhere and that it has not been submitted simultaneously for publication elsewhere. Authors are responsible for obtaining permission to reproduce copyrighted material from other sources and are required to sign an agreement for the transfer of copyright to the publisher. All accepted manuscripts, artwork, and photographs become the property of the publisher.


ISSN 2045-810X